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But Don't Take Our Word For It

A digital marketer manages online campaigns to help brands and companies connect with consumers. They may consult with companies to help them design multi-channel marketing campaigns, conduct seo research to understand what keywords and topics fit best for a brand's audience, plan marketing materials and sites, and create content, such as landing pages, blog posts, social posts, ads, videos, and emails. Digital marketing agencies may work with contractors and freelancers to ensure they provide the best service possible for different specific jobs and marketing goals.

The content in this certificate aligns with the online marketing certified associate (omca) credential, which is offered by omcp. Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, facebook marketing campaigns, google adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This certificate in digital marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Courses included in the digital marketing certificate: social media marketing this course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan.

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